His articles have been published in philadelphia, slate, the washington monthly, the new york times magazine, the atlantic, boston, the boston globe, monocle and george, where he was a contributing editor. The victory lab represents a timely, rare, and valuable attempt to unveil the innovations revolutionizing campaign politics. Updated for the 2016 election the book politico calls moneyball for politics shows how cuttingedge social science and analytics. With vivid portraiture and crystalclear prose, he takes us beyond the chargeand. Theres far more to winning office today than meets the eye. A lively and fascinating look at how a handful of academics, statisticians, and strategists are reshaping how political. Nate cohn, the new republic, september 19, 2012 sasha issenberg s victory lab is a provocative, informative read. This acclaimed book by sasha issenberg is available at in several formats for your ereader. Political campaigns and big data harvard university. Sasha issenberg is the author of the victory lab 3. Thanks to an analytical revolution whose impact on politics has been likened to the effect moneyball has had on sports, 21stcentury campaigns are not just merely a parade of speeches, debates, rallies and tv ads. The secret science of winning campaigns read online. Sasha issenberg is a columnist for slate and the washington correspondent for monocle.
The question of whether the winner was really that good, or the loser really that bad, rests at the heart of sasha issenberg s the victory lab. Sasha issenberg, author of the victory lab, on new roles in campaigns. Sasha issenberg discusses his new book, the victory lab. The secret science of winning campaigns sasha issenberg now with a new afterword examining the results of the 2012 election renegade thinkers are crashing the gates of venerable american institutions, replacing the socalled wise. He covered the 2008 election as a national political correspondent. He is the author of the sushi economy, which explains the.
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